HOOSIER LOTTERY
MORE MEGA THAN EVER
Every play feels even bigger with the rollout of the new Mega Millions—including higher starting jackpots and bigger non-jackpot prizes—making this Mega the most mega Mega Millions ever.
Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Storm Sternad, Senior AD: Astrid Michelson, Producer: Martha Douglas, Director: Jamie Ting | Futuristic Films, Post: Futuristic Films
IT'S SCRATCH-OFF SEASON
This Hoosier Holiday, we captured the joy of spreading cheer by celebrating the gift no one wants to regift. And casting the Hoosier Lottery's suite of holiday Scratch-offs
as the stars of our TV spot.
Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Storm Sternad, Senior AD: Astrid Michelson, Producers: Martha Douglas, Director: Mark & Spencer | Curfew, Post: Wild Manor
GO FOR THE GOLD
Building on the hype of the Olympic Swim Trials (held in Indianapolis in June) and the Summer Games in Paris, our TEAM USA campaign proves you don’t have to be on the team to get in the games.
Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Joey Spearman, Senior AD: Spencer Beuerle, Producers: Martha Douglas & Annie Carney, Director: Crobin Leo | Gravy, Post: Wild Manor
MULTIPLY THE MONEY
With four play styles to lure you in, eye-catching colors that strike, and chances to reel in multipliers on every win—the Hoosier Lottery's family of Multiply the Money Scratch-offs are the guaranteed to multiply the fun.
Agency: Cactus, GCD: Shea Tullos, CD: Jen Arnold, Senior CW: Dan Hawes, Senior AD: Ande Eich, Producer: Annie Carney, Director: Jon Barber | Cortez Brothers, Post: 11 Dollar Bil